In order to enhance the awareness of brand development, spread the concept of brand development, create a brand development atmosphere, and publicize the results of brand building, on the afternoon of January 8, the 2020 Jining Brand Annual Conference will be held in the studio hall of Jining Radio and Television Station, and Jining Municipal People’s Congress Standing Committee, second-level inspection Member Zhou Guangquan, Jining City Bureau of Industry and Information Technology second-level investigator Huang Xinping, Jining City Market Supervision and Administration Bureau second-level investigator Zhang Yanguo, Shandong Provincial Brand Building Promotion Association expert committee director, former inspector Gu Yuanqiang attended the meeting and delivered speeches. As a pilot enterprise of industrial brand cultivation by the Ministry of Industry and Information Technology, a well-known brand enterprise in Shandong Province, a well-known brand enterprise in Shandong Province, a key cultivation enterprise of the "Ten Hundred Thousand" brand cultivation project in Jining City, and a standing director unit of the Jining City Brand Building Promotion Association, the group was invited to participate. Li Zhenbo, Executive Deputy General Manager and General Manager of informatization, attended and accepted the award on behalf of the group.
At the meeting, Qin Yewei, Secretary-General of Jining Brand Building Promotion Association made a report on the brand building of Jining. The list of award-winning companies for well-known brands in Jining City in 2020 was announced at the meeting. China Coal Group and its subsidiary Shandong Carter Intelligent Robot Co., Ltd. were both rated as well-known brands in Jining City in 2020. This is an achievement of our group and Carter Robotics in the field of corporate brand building. Reaffirmation of the results.
Brand effect is the most valuable asset of an enterprise and the core competitiveness of an enterprise. In recent years, China Coal Group has attached great importance to the construction of global independent brands. It has successively registered the "China Coal" trademark in 37 countries and regions including the European Union, the United States, and Russia, and has obtained the 27 member states of the European Union and the United Kingdom, Taiwan, Macau, and Singapore. The right to use China Coal’s trademark has established the China Coal brand in the international market. China Coal Group has successively been selected as a pilot enterprise for industrial brand cultivation by the Ministry of Industry and Information Technology, a well-known brand enterprise in Shandong Province, a well-known brand enterprise in Shandong Province, and a key cultivation enterprise for the "Ten Hundred Thousand" brand cultivation in Jining City, leading the province in terms of corporate brand building.
This time, both China Coal Group and its subsidiary Caterpillar Robotics have been awarded the 2020 Jining Famous Brands, which is of great significance for enhancing corporate brand awareness and expanding new business markets! In the next step, our group will use this as an opportunity to give full play to the leading role of the brand in accelerating the transformation of corporate kinetic energy, continue to consolidate and strengthen the brand strategy innovation results, and make greater efforts to implement the brand-driven strategy, promote the improvement of product and service quality, and promote the enterprise to do Be bigger and stronger, and contribute more to the development of the province's brand economy!
