In order to implement the "Guiding Opinions on Carrying out Quality Improvement Actions" of the Party Central Committee and the State Council and the new requirements of the provincial party committee and the provincial government for quality improvement and brand building in the new era, it serves the quality of the province and the brand strategy, and promotes the conversion of new and old kinetic energy. The supply-side structural reform, in accordance with relevant policies and regulations and the "Management Measures for the Recognition of Shandong Quality Brands (Products and Services)" (for trial implementation), the Shandong Quality Evaluation Association organized and carried out the 2020 Shandong Quality Brand Cultivation and Recognition Work. After qualification verification and materials (Internet) Strictly identified in multiple links such as review, expert review, and soliciting opinions from all parties, recently announced the 2020 Shandong high-quality brand service list. China Coal Group's Internet information service was listed among them and was rated as Shandong Province's high-quality brand service .
Brand effect is the most valuable asset of an enterprise and its core competitiveness. Restructuring, China Coal Group attaches great importance to the construction of global independent brands, and has successively registered the "China Coal" trademark in 37 countries and regions including the European Union, the United States, and Russia, and has obtained 27 alternatives in the European Union and the United Kingdom, Taiwan, Macau, and Singapore. The right to use the coal trademark has established the China Coal brand in the international market. The group has been selected as a pilot enterprise for industrial brand cultivation by the Ministry of Industry and Information Technology, a well-known trademark enterprise in Shandong Province, and a key enterprise for brand cultivation in Jining City and it has taken the lead in the city and even the province in terms of corporate brand building.
In order to accelerate the development of the group in the Internet information service industry and better provide customers with high-quality information services, our group independently developed and operated the industrial Internet platform Yikuangyun, which integrates industrial Internet, 5G, artificial intelligence, big data, and An application-oriented coal mining machinery industry-level platform construction project integrating advanced technologies such as networking, mainly for the coal mining machinery industry to provide intelligent production control, collaborative research and development design, e-commerce sales, product remote diagnosis, process and energy consumption management, and equipment predictive maintenance Internet information integrated services such as personalized customization. The platform has been rated as a demonstration platform for manufacturing "double innovation" by the Ministry of Industry and Information Technology, an e-commerce integrated innovation pilot project by the Ministry of Industry and Information Technology a national new information consumption demonstration project by the Ministry of Industry and Information Technology, an innovation practice award for the integration of China's industrialization and information technology, a typical case of the Ministry of Industry and Information Technology in 2019 enterprise cloud migration, Shandong The first prize of the 4th Provincial Intelligent Manufacturing (Industry 4.0) Innovation and Entrepreneurship Competition Finals, Shandong Province Enterprise Cloud Excellent Industry Cloud Platform, Shandong Province Key E-commerce Platform, Shandong Province Provincial Industrial Internet Platform and many other honors, to promote The national coal mining machinery manufacturing industry has made positive contributions to the industrial transformation!
This time, our group’s Internet information service was rated as a high-quality brand service in Shandong Province, which will better promote our group to improve the quality of Internet products and Internet information services. Our group will take this as an opportunity to give full play to the brand and accelerate the conversion of the company’s new and old kinetic energy Leading role in the brand strategy economy to improve the core competitiveness of enterprises, promote enterprises to become bigger and stronger, and better contribute to the development of brand economy in the province!
