The mortar spraying machine must first have a machine. Therefore, machine manufacturers are most interested in promoting the mortar spraying project. Their advantage is that they have a better understanding of machinery, and machine sprayer operation training can be completed well. However, equipment manufacturers have both Do not understand the mortar and construction, and some do not even understand the basic performance of the mortar, such as water addition, water retention, gas content, etc., how small the machine spray construction will affect these indicators, the manufacturer is out when promoting the project A lot of construction quality problems.
The spraying machine is just a tool. The machine spraying project is an integrated construction of human, machine and material. Unfamiliar with the material has caused many problems in the construction process. Not understanding the construction has also caused the machine spraying project to fail to meet the construction requirements. Therefore, Many machine manufacturers have been unsuccessful in renting machines or renting machine spray projects.
Mechanized spraying must fully understand how machinery and people and materials are affected. The project led by the equipment manufacturer is actually only tooling. The machine manufacturer has been engaged for so many years and has not been engaged. I do n’t understand the mortar and construction requirements. An important reason.
Business Model Determines The Fate Of Mortar Spraying Machine
Mortar spraying machine
Construction-led business model
The construction party is leading the entire project, and it looks good. It understands the mortar, understands the construction standards, and can obtain the training and support of the manufacturer in terms of technology. However, because the mortar spraying machine is too expensive, the construction party's intention to purchase the spraying machine is insufficient. The construction party will lead the project. The mortar supplier cannot keep up with the quality requirements. Many existing mortar suppliers cannot provide mortar that can be sprayed by the machine. Even enterprises that can provide mortar cannot adjust the mortar in time according to different requirements. This is the difficulty of the construction-led project.
Spraying and plastering is just a branch in the whole construction system. If enough plastering workers are equipped, a machine spraying project can guarantee the plastering amount of 2000㎡. The plastering part will be completed soon and the construction party will finish it. The entire construction project takes a long time. Buying such an expensive piece of equipment is mostly idle, and the construction party cannot contract the plastering work of other construction enterprises. From this perspective, the construction party will lead The entire spraying project might as well go directly to rent a machine spraying project.
According to the marketing ideas of the equipment manufacturer, selling the equipment to the construction party should be the most correct market behavior. The construction party is doing the plastering project. You do n’t sell it to the construction party. The machine spray project has been tepid for many years.
In fact, there are many marketing cases of the wrong objects. Tingmei underwear, which has created a market miracle, even made the wrong channel. Because it is a functional product, it positions itself as a health care product company. Only then adjusted the underwear as the channel market, and achieved a listed company.
Equipment manufacturers can't do it, and construction can't do it. So, who should do the mortar spraying project? What is the most suitable business model for the promotion of machine-blasted mortar?
Mortar spraying machine
Integrated construction of human, machine and material led by mortar enterprise
When the machinery and equipment have been determined and the personnel training is sufficient, there is actually only one factor that affects the implementation of the entire project-material, that is, mortar, it is a good idea for the mortar enterprise to lead the entire project The mechanical spray project team that understands the construction requirements and then leases it to the construction party. In practice, we also found that due to the characteristics of wet-mixed mortar, it is extremely suitable for machine spraying-the wet-mixed mortar that reaches the standard can be used directly in the spraying machine. Of course, dry-mixed mortar can also be sprayed technically. But the difficulty is much greater and the operation is more complicated.
A machine spraying project team, equipped with a machine spraying equipment, equipped with a pumper and two sprayers at the same time, the mortar enterprise leased the project team as a whole to the construction party, and a project team sprayed 300 square meters per hour according to the standard In actual operation, the floor is guaranteed to be 200 square meters in one hour. If the construction party is equipped with trowels according to the standard, a three-person spraying project team can plaster 2000 square meters a day. A 100,000-square-meter plastering project is only equipped with two three-person spraying units, and the entire plastering project can be completed in 25 days. This speed is too daunting to think about manually plastering.
From the perspective of man-machine materials, mortar companies cooperate with equipment manufacturers to do a good job of personnel training, which solves human problems. Machine problems can be solved by contacting equipment manufacturers in time, and they can also be solved. The most important thing is that because it is a self-contracted machine-blasting project, the mortar company can fully understand and actively solve various mortar problems in a timely manner-the problem of the material has also been solved.
From the perspective of the market, mortar companies have been serving the construction party for many years, and the customers have not changed after machine spraying. The accumulated customers for many years can be used to ensure that continuous engineering can be done, and the machine will not be caused by insufficient engineering volume. The loss of sprayers.
From the perspective of profit, mortar companies have another profit point for machine spraying projects, which improves their market competitiveness and profitability. While contracting machine spraying projects, they can also sell mortar at the same time.
The mortar enterprise is best to be a wet-mixed mortar enterprise-led business model for construction units. At present, it is the most suitable business model. Of course, mortar manufacturers should change their business ideas from relying on policies to taking the initiative. Actively seek out construction enterprises, and actively promote mechanized construction techniques by holding seminars, on-site promotion meetings, symposia, training sessions, training courses, roadshows, etc., so that the construction unit can truly understand the economic benefits brought by mechanized construction.
